Skincare that can bankrupt Beauty clinics? New skincare trends in China

Beauty Clinics that provides aesthetic medicine, which is different from plastic surgery, is becoming more popular among the younger generation in China.

Lighter treatments that are less risky than plastic surgeries such as anti-aging, hyaluronic acid, Botox, IPL Skin Photo-rejuvenation are becoming more of a main stream among general public in China now.

Eburn's latest report has revealed that Chinese aesthetic medicine market has reached $28.2 billion (US dollars) in 2021, growing from only $1.2 billion in 2016. It is also estimated to reach $97.5 billion in 2030.

And there is another line of products that rising quickly along with this trend——skincare that works like clinic treatments.

Sharing the same target audience, the skincare products that are less pricy than the real treatments but claimed to deliver the same result is attracting more customers.

Although Chinese firms are gaining more authority in terms of skincare products in China, the customers still prefer and believes in the overseas technology that has been in the market far longer than China.

This provides international brands a perfect chance to enter Chinese market. As long as you have a story about your products:

• Proven by dermatologists or labs

• Awards or certificates from Europe/America officials

If you are qualified for both bullet points, you can consider enter Chinese market by working with a few influencers or resellers to see the market demand. The method can be found in this previous blog.

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